As mentioned previously, I’m in the process of turning my writing hobby into a career. Mind you, I don’t need to do this, I want to do this. I’m getting older and want the accoutrements of a career. After six years of writing this blog, I’ve proven my ability to generate a constant stream of content — so I’m all set in that regard. The missing ingredient, the part I’ve been avoiding, is connecting with an audience.
I’ve been writing to an audience of one: me. In essence, this has been a personal diary, entries were succinct and ideas were dense — everything tightly packed and difficult to digest unless you brought a whole lot of understanding to the table. So congratulations if you’re a regular reader — you’re an impressive individual. But from this point forward, I must broaden the appeal of my writing, stop the self-centered approach, and actually think about others while I write.
Hmm… deep breath. Aha, see! Right there! I found a weakness! It’s you. I default to fearing you. I suppose it IS tough to write while considering that people will read what I write or even worse: respond! Luckily, I’m up for the challenge. If that’s what it takes, then that’s what I’ll do. I no longer believe in a dangerous world that’s hell-bent on my destruction, so I no longer believe that every audience is a sadistic horde attempting to tear-down content-creators in order to shatter their self-esteem.
In fact, in my analysis of content-creators, I’ve often seen them lovingly refer to their audience. “This is OUR success, and none of this would be possible without YOU.” There’s a mutual respect, a bond, and a shared goal of lifting each other up. It’s a family of sorts. And sometimes Uncle Steve gets a little tipsy and yells profanities in the comment section, but so what, no big deal — we compose ourselves and move on to bigger and better things.
And that bigger and better thing is THIS. Connection. In a sense, the content doesn’t matter, it’s simply an excuse to connect. “So what are we doing Saturday night guys!? — Movies? A party? Go bowling? Eat at a restaurant? Karaoke?” No matter what it is, it boils down to meeting-up simply to hang out. And that’s what content-creators facilitate whether they’re blogging about food or fashion, whether they’re live-streaming a video-game or vlogging — it’s all an opportunity to connect.