Making Connections

So the next obvious question is: as a content-creator, how do you create connections?

If you wanted to make friends, what would you do? Would you wall yourself off? Wear the same smelly clothes everyday? Show hostility towards everyone and everything? OR, would you put the best, most inviting version of yourself out there for all the world to see? Likely the second option, right?

Next: If I tell you some facts and figures, you wouldn’t care — and even if you did, you’d soon forget. But what really sticks, are stories. You need to weave narratives into the minds of your audience. If you analyze the content we consume, it’s mostly filler, simple stuff that takes up time — so it’s not the actual material that matters so much as the way it’s wrapped.

Third: Not any boring story will do, it must evoke emotion. Get the audience to feel and they’ll follow you on whatever yarn you unravel. No one really cares about the exact time you entered a building, they want to feel the urgency and apprehension of the moment your sweat-soaked hand touches the almost-menacing door-handle. Think roller-coaster, not museum-tour.

Now, if you can forgive a slight interruption, I was just pausing to think about how much I appreciate you for reading this. Someone recently asked me what I wanted for Christmas this year, and all I could think about was you: an audience of my very own. Yeah it’s corny, I know. But really, it warms my heart to think about your presence as my presents. Number four: appreciate your audience.

Five: You gotta want it. For example, I don’t want to make pie, my heart’s not into it — so if I do make pie and I’m faced with challenges along the way, I’m probably going to cut corners and not care too much about the final product. Whereas I do want to eat pie (apple or even toffee-pecan) — and I’ll easily eat a third or even half in a single sitting. So, is creating connections your focus? Are you terrified or thrilled by the aspect of connecting with your audience?

To sum it up: Welcome people into a well-kept space. Tell them stories that stir their emotions. Appreciate them, they’re not mere stepping-stones to fame and fortune — the connection IS the goal — content-creators are a dime-a-dozen, you need them more than they need you. The audience is your friend, and you have to go out of your way to make this one of the most important relationships in your life — be respectful and sincere.

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