Down to Business

Okay, let’s get down to business folks. Career-stuff has vexed me my entire life. It’s time to turn that trend around. For too long I’ve thought of myself as a pawn, subject to the whims of Lady Luck. My thought pattern has been: “Well, I’m just waiting for a lucky break, then things will turn around. Any day now… [many years later…] Um, hello? Uh, well I suppose patience is a virtue after all…” Guess how that technique has been working out? Poorly, in every sense. It’s time to pivot to a new direction.

Lately, I’ve been paying attention to some content-creators. Not what they’re saying, but what’s going on underneath the surface. Fundamentally, their content is fleeting and futile in isolation. It’s the audience-member himself that turns content into something personally meaningful. For example, if I have you listen to a song I like, or sit you down to watch a funny video I like, you’ll probably just shrug. Content is a very personal matter and the consumer brings so much to the table.

Many content-creators are shocked that people like their work, and are often surprised at the specific aspects people enjoy, and are amazed at all the meaning ascribed to it. This means that a content-creator’s work exists beyond the creator. He or she is merely the conduit. In fact, you’ll often see a problem develop when a creator truly believes himself the source of his content, he develops a warped ego, gets anxious and paranoid about generating new content, and the content can get weird or dry up.

Okay, back to my personal situation. I started this blog about six and a half years ago and it’s been my creative focus ever since. I believe this means I qualify as a content-creator. And it’s true, I feel like a conduit for words that come from a place beyond myself. Thoughts appear in my head, I type them out, and publish them here. So what’s the problem? Well, the content I publish doesn’t have a significant readership and doesn’t generate any revenue. Oh.

It’s a hobby I’m passionate about, not a career. Whereas I’d prefer a career of some sort at this point in life. I’d like a satisfying answer to the question, “So what do you do?”. I’d like a reason to be busy and feel like a productive member of society. I’d like a source of income to buy all the trinkets and experiences I fancy — for myself and others. I’d like a reason for people to respect and admire me. I’d even like a reason to have a home-office and a desk.

And in a sense, I have a responsibility to distribute the content I’m provided. I shouldn’t feel awkward or self-conscious about it, it’s not really mine anyway, I’m the messenger. There’s an audience out there seeking content and I should accept that I’m a content-conduit. Fundamentally, I’m here to establish a relationship, a threesome if you will, a triumvirate, a trinity in fact — of creator, content, and consumer. So let’s get it done. “Hi my name is Rich, and I’ll be your server this evening!”

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